Top mobile ad network 2012
Specialization: Europe, particularly strong in German-speaking countries.
Established: 2008.
Main offices: Berlin, Germany.
Employees: over 30 (growing to 75 by the end of 2011).
Major shareholders: Team Europe Ventures (Seed Investor and Series A Investor); Earlybird Venture Capital (Series A Investor); Investitionsbank Berlin (IBB) .
Acquisitions: N/A.
Web: madvertise.de.
Mobile Web: N/A.
Contact details: pr@madvertise.de.
Established: Founded in 2008, service launched July 2009.
Main offices: London, UK (HQ), with operations in France and USA.
Employees: 20.
Recent news:
• Oct 2010: ME Awards finalist.
• Sept 2010: Adfonic expands to US; second round of angel investment.
Profile submitted by: Nicola Reed, head of marketing, Adfonic.
Contact details: nicola.reed@ adfonic.com
Established: 2006.
Main offices: London, UK; Mumbai, India.
Employees: Nine permanent staff, plus contractors, global resellers and affiliates.
Ownership: Admoda is privately owned. The founders decided from the start to fund the company from profit and avoid the need for outside investment.
Contact details: info(at)admoda.com; +44 8707 661 992
Established: 2008.
Main offices: New York (HQ), Los Angeles, San Francisco, USA; London, UK.
Employees: 30.
Major shareholders: VC backers include: Pelion Venture Partners, Bertelsmann.
Web: mojiva.com; Mobile Web: wap.mojiva.com.
Contact details: info (AT) mojiva.com
Established: 2007
HQ: Bangalore, India
Other main offices: Mumbai, India; London (UK), Palo Alto (CA), USA; Singapore.
Employees: Over 70.
Thanks to: Amit Gupta, founder and head of business development, InMobi.
Established: 2006
HQ: San Mateo, CA, USA
Other offices: UK, Japan, Singapore, South Africa.
Employees: 120
Thanks to: Andy Smith, sales director of Europe, AdMob
Mobile Premium Ad Network 2012
Established: 2010.
Main offices: San Francisco (HQ), New York, Los Angeles, Chicago, USA.
Employees: 22.
Major shareholders: The company is self-funded.
Acquisitions: N/A
Web and mobile site: mobiletheory.com.
Contact details: mobiletheory.com/contact/; Darin Honey, president/SVP sales, darin(at)mobiletheory.com; Scott Swanson; CEO, scott(at)mobiletheory.com.
Recent news:
• 2011: Mobile Theory runs the mobile ad campaign for the “Unsweetened truth” US anti-smoking campaign .
Profile submitted by: Scott Swanson; CEO
Specialism: Europe.
Established: The YOC network was established in Germany in 2005.
Main offices: Berlin, Germany (HQ); UK; Spain; France; Austria and Belgium.
Employees: 180 people.
Major shareholders: N/A.
Acquisitions: In 2009 YOC acquired mobile ad networks Mobile Interactive Advertising Media (Spanish) and Bluestar Mobile (British).
Web: en.group.yoc.com.
Mobile Web: yoc.mobi.
Contact details: Christian Louca, Christian.louca(at)yoc.com.
Recent news:
• January 2010: YOC launches blind ad network: Ubiyoo.
Profile submitted by: Christian Louca, UK managing director and head of publishers, YOC.
Mobile advertising network: Microsoft Mobile Advertising
Mobile site: msftads.mobi
Type of network: Premium
Established: US and Canadian operations were launched in 2007. The acquisition of ScreenTonic in 2007 extended the network into EMEA.
HQ: Redmond, USA; European HQ: Paris, France.
Other offices: New York, USA; London, UK; Madrid, Spain.
Employees: N/A
Thanks to: Jamie Wells, director of global trade marketing, Microsoft Mobile Advertising.
Last updated: December 2009
Mobile advertising network: Madvertise
Type of network: Blind.Specialization: Europe, particularly strong in German-speaking countries.
Established: 2008.
Main offices: Berlin, Germany.
Employees: over 30 (growing to 75 by the end of 2011).
Major shareholders: Team Europe Ventures (Seed Investor and Series A Investor); Earlybird Venture Capital (Series A Investor); Investitionsbank Berlin (IBB) .
Acquisitions: N/A.
Web: madvertise.de.
Mobile Web: N/A.
Contact details: pr@madvertise.de.
Mobile advertising network: Adfonic
Type of network: Blind.Established: Founded in 2008, service launched July 2009.
Main offices: London, UK (HQ), with operations in France and USA.
Employees: 20.
Recent news:
• Oct 2010: ME Awards finalist.
• Sept 2010: Adfonic expands to US; second round of angel investment.
Profile submitted by: Nicola Reed, head of marketing, Adfonic.
Contact details: nicola.reed@ adfonic.com
Mobile advertising network: Admoda; Adultmoda
Type of network: Blind (but includes some premium advertising).Established: 2006.
Main offices: London, UK; Mumbai, India.
Employees: Nine permanent staff, plus contractors, global resellers and affiliates.
Ownership: Admoda is privately owned. The founders decided from the start to fund the company from profit and avoid the need for outside investment.
Contact details: info(at)admoda.com; +44 8707 661 992
Mobile advertising network: Mojiva
Type of network: blind network (with some premium advertising).Established: 2008.
Main offices: New York (HQ), Los Angeles, San Francisco, USA; London, UK.
Employees: 30.
Major shareholders: VC backers include: Pelion Venture Partners, Bertelsmann.
Web: mojiva.com; Mobile Web: wap.mojiva.com.
Contact details: info (AT) mojiva.com
Mobile advertising network: InMobi (formally mKhoj)
Type of network: BlindEstablished: 2007
HQ: Bangalore, India
Other main offices: Mumbai, India; London (UK), Palo Alto (CA), USA; Singapore.
Employees: Over 70.
Thanks to: Amit Gupta, founder and head of business development, InMobi.
Mobile advertising network: AdMob
Type of network: BlindEstablished: 2006
HQ: San Mateo, CA, USA
Other offices: UK, Japan, Singapore, South Africa.
Employees: 120
Thanks to: Andy Smith, sales director of Europe, AdMob
Mobile Premium Ad Network 2012
Mobile advertising network: Mobile Theory
Type of network: Premium.Established: 2010.
Main offices: San Francisco (HQ), New York, Los Angeles, Chicago, USA.
Employees: 22.
Major shareholders: The company is self-funded.
Acquisitions: N/A
Web and mobile site: mobiletheory.com.
Contact details: mobiletheory.com/contact/; Darin Honey, president/SVP sales, darin(at)mobiletheory.com; Scott Swanson; CEO, scott(at)mobiletheory.com.
Recent news:
• 2011: Mobile Theory runs the mobile ad campaign for the “Unsweetened truth” US anti-smoking campaign .
Profile submitted by: Scott Swanson; CEO
Mobile advertising network: YOC Group
Type of network: Premium.Specialism: Europe.
Established: The YOC network was established in Germany in 2005.
Main offices: Berlin, Germany (HQ); UK; Spain; France; Austria and Belgium.
Employees: 180 people.
Major shareholders: N/A.
Acquisitions: In 2009 YOC acquired mobile ad networks Mobile Interactive Advertising Media (Spanish) and Bluestar Mobile (British).
Web: en.group.yoc.com.
Mobile Web: yoc.mobi.
Contact details: Christian Louca, Christian.louca(at)yoc.com.
Recent news:
• January 2010: YOC launches blind ad network: Ubiyoo.
Profile submitted by: Christian Louca, UK managing director and head of publishers, YOC.
Mobile advertising network: Microsoft Mobile Advertising
Mobile site: msftads.mobi
Type of network: Premium
Established: US and Canadian operations were launched in 2007. The acquisition of ScreenTonic in 2007 extended the network into EMEA.
HQ: Redmond, USA; European HQ: Paris, France.
Other offices: New York, USA; London, UK; Madrid, Spain.
Employees: N/A
Thanks to: Jamie Wells, director of global trade marketing, Microsoft Mobile Advertising.
Last updated: December 2009
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