Mobile advertising network: Microsoft Mobile Advertising
Mobile site: msftads.mobi
Type of network: Premium
Established: US and Canadian operations were launched in 2007. The acquisition of ScreenTonic in 2007 extended the network into EMEA.
HQ: Redmond, USA; European HQ: Paris, France.
Other offices: New York, USA; London, UK; Madrid, Spain.
Employees: N/A
Thanks to: Jamie Wells, director of global trade marketing, Microsoft Mobile Advertising.
Last updated: December 2009
Q1. Annual revenue/turnover: N/A
Q2. Publishers on network: Key partners include carriers such as Verizon Wireless (US), Bouygues Telecom (France) and independent publishers such as MSNBC, CNBC and Fox Sports. Microsoft mobile sites include: MSN, Windows Live Messenger, Windows Live Hotmail and the Bing search engine.
Q3. Advertisers on network: N/A
Q4. Mobile ads served or page impressions: Nearly 2 billion monthly page impressions and growing.
Q5. Unique mobile users that see ads: Over 32 million monthly unique mobile users for both mobile search and display.
Q6. Geographical coverage: US (largest market), Canada, UK, France, Spain, Italy, Germany, Sweden, Denmark, Belgium, Netherlands and Norway.
Q7. Specialism by publisher or demographic: Advertisers can purchase mobile media on a guaranteed or bided basis across premium branded sites including Microsoft properties, Verizon Wireless, MSNBC, CNBC and Fox Sports. A select portion of Microsoft’s partner inventory is available for semi-blind/channel advertising.
Q8. Options for targeting adverts: Targeting capabilities include device, demographic (gender, age, household income), geographic and behavior.
Q9. Tools to help advertisers optimize/track campaign: For mobile display, Microsoft offers day parting, day of the week, frequency capping, third-party impression and click tracking, as well as content, level and ad placement level optimization tools. For mobile search, Microsoft offers targeting by day parting, day of the week, as well as leverage keyword/match-type/bid suggestion tools to enhance the ROI of campaigns.
Q10. Pricing models: Advertisers can purchase mobile media either on a CPM or CPC basis depending on their campaign needs and objective. Microsoft also selectively offers advertisers the option to purchase mobile media on a CPA basis.
Q11. Cost range for advertiser: N/A
Q12. Estimated ROI for advertiser: N/A
Q13. Remuneration for publishers: N/A
Q14. Protection for publishers: N/A
Q15. Key differentiation: Microsoft Mobile Advertising is uniquely positioned to help advertisers reach millions of consumers across mobile display and search. In the US Microsoft can connect brands to nearly half the mobile Web audience with an integrated experience across mobile, PC and gaming. Combining mobile MSN and Bing with partners such as Verizon Wireless, Microsoft helps drive extraordinary results for advertisers by leveraging uniquely actionable audience insights harnessed across multiple screens.
Q16. Contact details: US contact form; UK contact form.
Mobile site: msftads.mobi
Type of network: Premium
Established: US and Canadian operations were launched in 2007. The acquisition of ScreenTonic in 2007 extended the network into EMEA.
HQ: Redmond, USA; European HQ: Paris, France.
Other offices: New York, USA; London, UK; Madrid, Spain.
Employees: N/A
Thanks to: Jamie Wells, director of global trade marketing, Microsoft Mobile Advertising.
Last updated: December 2009
Q1. Annual revenue/turnover: N/A
Q2. Publishers on network: Key partners include carriers such as Verizon Wireless (US), Bouygues Telecom (France) and independent publishers such as MSNBC, CNBC and Fox Sports. Microsoft mobile sites include: MSN, Windows Live Messenger, Windows Live Hotmail and the Bing search engine.
Q3. Advertisers on network: N/A
Q4. Mobile ads served or page impressions: Nearly 2 billion monthly page impressions and growing.
Q5. Unique mobile users that see ads: Over 32 million monthly unique mobile users for both mobile search and display.
Q6. Geographical coverage: US (largest market), Canada, UK, France, Spain, Italy, Germany, Sweden, Denmark, Belgium, Netherlands and Norway.
Q7. Specialism by publisher or demographic: Advertisers can purchase mobile media on a guaranteed or bided basis across premium branded sites including Microsoft properties, Verizon Wireless, MSNBC, CNBC and Fox Sports. A select portion of Microsoft’s partner inventory is available for semi-blind/channel advertising.
Q8. Options for targeting adverts: Targeting capabilities include device, demographic (gender, age, household income), geographic and behavior.
Q9. Tools to help advertisers optimize/track campaign: For mobile display, Microsoft offers day parting, day of the week, frequency capping, third-party impression and click tracking, as well as content, level and ad placement level optimization tools. For mobile search, Microsoft offers targeting by day parting, day of the week, as well as leverage keyword/match-type/bid suggestion tools to enhance the ROI of campaigns.
Q10. Pricing models: Advertisers can purchase mobile media either on a CPM or CPC basis depending on their campaign needs and objective. Microsoft also selectively offers advertisers the option to purchase mobile media on a CPA basis.
Q11. Cost range for advertiser: N/A
Q12. Estimated ROI for advertiser: N/A
Q13. Remuneration for publishers: N/A
Q14. Protection for publishers: N/A
Q15. Key differentiation: Microsoft Mobile Advertising is uniquely positioned to help advertisers reach millions of consumers across mobile display and search. In the US Microsoft can connect brands to nearly half the mobile Web audience with an integrated experience across mobile, PC and gaming. Combining mobile MSN and Bing with partners such as Verizon Wireless, Microsoft helps drive extraordinary results for advertisers by leveraging uniquely actionable audience insights harnessed across multiple screens.
Q16. Contact details: US contact form; UK contact form.
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