The spicy formula for a hit film

Going by the recent box office reactions, we decode the formula of the films that are a hit with the viewers

Akshay Kumar is happy to be rowdy. The box office did not "angry" him as Rowdy Rathore is being said to be the third biggest opener after Agneepath and Bodyguard, opening to `15 crore on the first day and many labelled it 'Akshay's Dabangg. Trade analysts claim - going by the recent hits - that 'masaledaar, entertaining fare' is the perfect formula for a successful flick aaj-kal. Script-driven films have done well lately, but for a blockbuster, here are the various 'spices' filmmakers add to deliver a hit.

RUSTIC, DESI SETTING Rural setting, local language, poor hero, gaon ki gori are key components. The leading men in Agneepath, Ishaqzaade, Rowdy Rathore and Dabangg, are not the metropolitan hunks, but small-town heroes that the audiences have admired. ""Rowdy" follows the existing trend to create more homespun, home-flavoured desi movies rather than pursue the money-making NRI souk that has, until recently, been the order of the day. It's the emblematic formula movie with distinct essentials that Indian masses yearn for," opines trade analyst Taran Adarsh on Twitter.

OVER THE COP DRAMA Choosing a chor-police setting is the best bet. Chulbul Pandey was a cop, Bajirao was an honest, aggressive Maratha police inspector, Radhe in Wanted was a hardcore gangster, Shiva is a small-time thief while Vikram Rathore is an IPS officer. "The story of a cop and conman has always interested the audience. Nothing works better than that," said Sanjay Dutt recently talking about cop drama flicks.

FIGHTS, DRAMA, ACTION You've got to have a certain amount of dhishum-dhishum, some brutal action sequences and a whole lot of drama in all this. The hero, singlehandedly, punches and kicks a thousand men endlessly for hours. Ajay Devgn, Salman, Hrithik, Akshay are doing it on screen and it's kicking.

GOT TO BE A SOUTH REMAKE No need for an original script, pick a hit South film, and redo it in Hindi. After Prabhu Deva's Wanted, a Hindi remake of Puri Jagannadh's South film, fared well at the BO, he picked his South hit Vikramarkudu and made a Rowdy Rathore. Singham too, was a hit South film before it was remade in Hindi starring Ajay Devgn. "Telugu cinema has taken over! Can you handle us?" asks actor Siddharth on Twitter.

ITEM HAI TOH NO CHINTA What Munni did to Dabangg is what Chinta Ta Ta did for Rowdy, Chikni Chameli for Agneepath and Chokra Jawaan for Ishaqzaade. The song and the sizzling item girl lend the much-needed pre-release excitement to the flick. "Item numbers are indispensable in films these days," agrees filmmaker Kunal Deshmukh.

MOOCHH, AVIATORS FOR HERO AND LEHENGA FOR HEROINE It's as rustic as it gets - masses ka hero ought to have a pointed or handlebar moustache, hair parted to his side, aviators sunglasses, collars pulled up, multi-coloured pants or just a vest with pants.
While the heroine needs to be the typical gaon ki navel-showing lehenga-clad, seemingly coy chhori.

SINGLE SCREEN THEATRES Keep the masses your target audience and you're on a roll. Singham opened to a only 50-60% occupancy in multiplexes but a 90% occupancy in single screens. The masses were absolutely bowled over by Dabangg, and this mass appeal led to tremendous business. "Single-screen cinemas' public going berserk over RR. Multiplexes opening good, not great," tweeted trade analyst Komal Nahta.

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