It may have been the year of Akshay Kumar but that's only so far...No amount of marketing hype and multi-crore deals might match up to the anticipation levels for a Yashraj-SRK film. Shot in a record time (the movie was launched in May), the movie looks like Aditya Chopra's way of taking charge of ending his banner's lukewarm spell at the box office.
On Friday morning we spotted a standee of the film being rolled out at a multiplex. And just one look of the poster is enough to get you curious about Rab Ne Banadi Jodi. Firstly it is not set in the Swiss Alps or Manhattan. And the leading lady - whose face is hidden by the way, is dressed in a simple salwar, not in a chiffon sari. But the real surprise is Shah Rukh Khan who is not on a Harley Davidson sporting designer glasses and jackets.
If Chak De India was simple, here he is wearing formal grey trousers, an over-sized white shirt and unbranded sports shoes. Behind him is a scooter parked in what looks like a street in a North Indian suburb.
But with reports of a lavish song featuring the top five actresses with Shah Rukh being shot, one is sure the film will have enough doses of glamour to balance the simplicity. Both of Aditya Chopra's films had their taglines featuring very prominently on the posters. So if DDLJ was 'Come fall in love' and Mohabbatein was 'Some love stories live forever' this time it is 'There is an extraordinary love story in every jodi'. The film opens worldwide on Dec 12, 2008.
On Friday morning we spotted a standee of the film being rolled out at a multiplex. And just one look of the poster is enough to get you curious about Rab Ne Banadi Jodi. Firstly it is not set in the Swiss Alps or Manhattan. And the leading lady - whose face is hidden by the way, is dressed in a simple salwar, not in a chiffon sari. But the real surprise is Shah Rukh Khan who is not on a Harley Davidson sporting designer glasses and jackets.
If Chak De India was simple, here he is wearing formal grey trousers, an over-sized white shirt and unbranded sports shoes. Behind him is a scooter parked in what looks like a street in a North Indian suburb.
But with reports of a lavish song featuring the top five actresses with Shah Rukh being shot, one is sure the film will have enough doses of glamour to balance the simplicity. Both of Aditya Chopra's films had their taglines featuring very prominently on the posters. So if DDLJ was 'Come fall in love' and Mohabbatein was 'Some love stories live forever' this time it is 'There is an extraordinary love story in every jodi'. The film opens worldwide on Dec 12, 2008.
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