Love Aaj Kal has undoubtedly created enough buzz to ring the bells in cine-goers heart. Wonder, what the unique selling point of the film is The clichéd words from the makers of Jab We Met- Imtiaz Ali, the groovy music or Saif and Deepika’s anticipated promising jodi or last, but not the least the veiled newcomer paired opposite the Sardar Saif.
Whatever it is, Love Aaj Kal seems to have tremendous potential to pull the audience in the theatres at least AAJ. A lot more will depend on the reviews and word of mouth, be it in favor or against for this film in KAL. The film is touted as the most eagerly anticipated release of this year; no doubt it is expected to pull in a stupendous opening and Industry experts are hoping that Love Aaj Kal will rake in more than 80 percent openings in small sectors as well as metros.
The pre-release promotion is considerably modest, considering the recent pre-release hype that was created during Kambakkht Ishq and more recently LUCK. Saif is holding on to his horses and is rightly not going overboard on promotions, as we have recently seen that generating excessive hype before release usually goes against the movie.
The promos are showing an interesting and different look on love, and give an overall feel-good look to the film. What works for Love Aaj Kal is also the fact that it is the only release this Friday, with Luck declared a flop; it has absolutely no competition in either multiplexes or on single screens. Also, next Friday sees the release of RGV’s Horror flick Agyaat and Satish Kaushik’s Teen pregnancy drama Teree Sang, both lack the mass appeal of Love Aaj Kal. Though Teree Sang might prove to be a dark horse but, due to its star power Love Aaj Kal actually gets an extended week to play on, provided its successful run this week.
One thing that will remain unchanged in any condition is– Luck will continue to remain unlucky despite pulling in a great opening in the beginning.
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